If you’re 40 or older, there’s a good chance that your bathroom is stocked with at least a few products designed to reduce the appearance of wrinkles and keep skin looking glowy and plump.
Our skin naturally loses as we age, which can make skin appear thinner, become drier and lead to wrinkles. With that in mind, you might have some creams stocked next to an eye serum and facial moisturizer. According to a 2025 study of U.S. adults, the average American spends about $492 a year on skincare products, with face creams and moisturizers being the most popular products.